IHS is a brand created by the convergence of high streetwear and figurative art.
IHS is a monogram, often stylized with a cross in the ‘H’, a nomen sacrum used since the Middle Ages in figurative art. It turned into a tattoo for the Crusader knights and evolved as a real logo throughout the Renaissance figurative art. Today the monogram becomes a brand, with a collection made up of strong contents, strategically reinterpreted according to new trends and new rules of streetwear. It is a strong contemporary artistic / communicative resource.